Updating Solutex’s online presence

Client Success Story:

Solutex
website

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Solvent Professional Standard

The Brief

We were approached by Solutex to reimagine their old website and create a fresh responsive design that showcased their diverse product range in such a manner that it would be easy to locate, identify and enquire about Solutex’s comprehensive workshop equipment and waste recycling systems portfolio.

Our Solution

Improved UI & UX design

Following extensive competitor research, we crafted a simple, easy to navigate website that created a opportunities for online lead generation. Considering our client’s target audience who typically have a good awareness of what they need; we designed a catalogue style interface that allowed for quick product searches whilst at all times creatively intertwining the Solutex brand. 

  • Modernised design highlighting the products in Solutex branding
  • Restructured navigation
  • Chat facility to keep in touch with contact on- and off-line
  • Improved downloads area
  • Responsive page layouts
SEO Optimistation

We provided a complimentary SEO audit for our customer and identified areas for development. We then eliminated all SEO errors from the website, and made optimisations to both on and off page SEO to ensure that the client’s new website was delivering as much value as possible.

Solutex Website - New design
Solutex Website - Old design

THE OLD WEBSITE

THE NEW WEBSITE

Solutex Website - New design
Solutex Website - New design
Solutex Website - New design
Solutex Website - New design

The results

We have dramatically improved the on page experience for Solutex, grown website traffic, improved click throughs from search results and given the website greater visibility against core business terms.

WEBSITE TRAFFIC INCREASED
Organic Click Through Rate
Search Impressions

What Solutex had to say

“The look you can see for yourself and SEO has seen a marked improvement, so overall we are very pleased.  You had quite limited media resources from us, and have still showcased them well.  As well, and importantly, the follow-up service has been prompt and first class (unlike previous experience elsewhere).  We received training on the dashboard and have complete freedom to update our content.”

Nick Jones

Solutex
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Visual identity for Let’s Get Local

Client Success Story:

Let’s get local

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Let's get local

The Brief

Wishing to inspire residents of Shropshire to shop locally, business growth specialists, Good2Great contacted us to help bring their campaign to life across digital and traditional marketing channels, specifically targeting the historic towns of both Bridgnorth and Wellington, we combined our branding skills and comprehensive local knowledge to highlight what these towns have to offer.

Love Bridgenorth Logo

Our Solution

Crafting a unique emblem to connect the two campaigns after rapidly absorbing the campaign’s ambitions, we used a unique combination of local knowledge and extensive research to ingrain a community spirit across creatives.

Enclosing the design within a shopping bag to truly embed the core objective of inspiring “local shopping”, we were delighted to support this endeavour through our talents in visual identity, social media posts and print design.

Lets Get Local - Love Bridgnorth Poster
Love Wellington
Lets Get Local - Love Wellington Poster Design

What we Created

Employing our comprehensive local knowledge, we showcased the wealth of goods available to residents of the town to encourage them to shop locally and support their local economy.

We carefully crafted our designs to inspire residents to feel proud to be a part of Bridgnorth’s and Wellington’s community not just by residing there but actively contributing to its ongoing growth and economic stability.

WHat Good2GREAT Had to Say: 

“It’s been a great interpretation of all the aspects I wanted to get across.”

Sally Themans
Good2Great Ltd

Good2Great
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Modern branding material for a traditional grammar school

Haberdashers’ Adams reinvigorated their brand with a new name and a fresh look.

Previously known as Adams’ Grammar, they are still a selective state grammar school for day pupils and boarders with a thriving sixth form.

Haberdashers’ Adams is proud of its ‘traditional values’ and ‘modern approach’ and these messages have become the foundation of their updated branding and communication material.

Emerge have worked with the marketing team on various projects including refreshing the main and sixth form prospectuses, producing new event displays, printed and social adverts and billboard posters.

View a selection of the recent material we’ve produced below and contact us if you would like to work with Emerge on your next set of marketing collateral.

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ABB Trophies

ABB believe in recognising and rewarding their employees for their commitment to delivering high standards of work. As part of the roll out of their new brand. Emerge designed and produced a set of quality trophies that will be presented to teams and individuals around the UK.

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ABB Exhibition Stand Design & Build

Emerge worked with ABB’s Turbocharing business to design and build a modular exhibition stand that could be used over the next 5 years.

The visuals and images show the configuration used at the IMPA Exhibition at the QEII Centre in London.

The modular design accommodated a bar area with seating and a touch screen kiosk that displayed an interactive demo and a competition based contact form.

If you are looking for a quality, lightweight, flexible and modular stand for your next exhibition, contact matt@emergedesign.co.uk

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LEAP – Management Resource Toolkit

ABB and Alexander Proudfoot worked together to develop a resource planning toolkit. The collaborative project was called ‘LEAP’ and the strapline is ‘Resource Effectiveness’.

Leap stands for:
L = leadership
E = excellence
A = and
P = productivity

Emerge worked alongside both companies to design and produce a guideline to the essentials of resource planning. The toolkit is the final outcome of this project.

We designed the toolkit cover with special Half-Canadian binding method that hides the binding almost entirely using a wrap-around card cover, leaving just a subtle curve of wire exposed on the back cover (shown in the project photos below).

Our work on the project included:

  • LEAP project logo design
  • Copywriting
  • Design, infographics, artwork and print production of an 80 page toolkit guideline with internal flap that contained a system map insert
  • USB sticks containing resource files

If you are looking for a corporate resource toolkit or advice on special print finishes – contact Dom by emailing dom@emergedesign.co.uk or call the studio on 01952 632750.

 

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Bespoke Truck Shaped USB Stick

Working with ABB’s Power Grids service business, we designed a promotional USB stick in the shape of their new Transformer Oil Processing Vehicle.

If you are looking for bespoke promotional gifts – contact Dom by emailing dom@emergedesign.co.uk or call the studio on 01952 632750.

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ABB Sustainability week

Emerge was asked to create a set of branding material to advertise ABB’s ‘Sustainability Week’.

ABB take health, safety and the environment seriously and they regularly run internal campaigns and initiatives to support their values.

We designed various material producing a unique motif, poster, social media and email footer graphics.

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What does your website say about your business?

Page loading for what seems like forever? Can’t find what you’re looking for? Can’t see it all on your phone?

If you’ve experienced some of these frustrations then so have your customers, in today’s marketplace consumers no longer have the patience to try and work around clumsy websites. Nearly 50% of people state that a business’ website is the number one factor in determining if they should buy from you, can you imagine what cutting your revenue by half would do to your business?

With over 200 million live websites worldwide, cutting through the noise and creating an impact is critical when it comes to customer’s choosing whether your brand is worthy of their custom.

But, what does good design look like?
  • Responsive: does your website offer the same experience that it does on desktop to those on mobile?
  • Navigation: Your customer needs to be able to maneuver around your website with ease so they can learn all about what your brand has to offer them and how they can purchase your product or service.
  • Consistent: Good web design doesn’t confuse visitors with inconsistent styling, headers, and footers that leave them bewildered as if they’re still on the same website.
  • Clean: Your business has goals, your customer has goals, to bring them into alignment and make your proposition clear, your website’s design needs to be free from clutter for success.
  • It converts: You can litter a website with as much content as you like but if the page hierarchy isn’t clear, then your offer may be lost in the rest of the page. Make sure you work with a designer who understands the importance of page structure and conversion rate optimization.
  • It can be discovered: optimizing for search is often an afterthought for busy business owners, however, a site that’s built with search engine optimization in mind will see you dominate search engine results and place your website ahead of the competition.

Before:

Old design

After:

New design

Your Brand is Your Bread & Butter

Your brand goes far beyond a logo and colour scheme, as custodians of hundreds of brands at Emerge, we know only too well how precious your brand identity is to your business.  A bad online experience can mar your brand forever in the mind of a prospect or worse in time, leave it to be forgotten about completely. Your website is a fundamental platform for communicating your brand and the value it has in your customers’ lives. The difference between someone spending their money with you and the competition can be a few seconds of extra page loading time away. In Google’s recent study into why website performance matters, they identified that page speed had a direct impact on both the volume of returning users and revenue.

For Mobify, every 100ms decrease in homepage load speed worked out to a 1.11% increase in session-based conversion, yielding an average annual revenue increase of nearly $380,000.

So, you’ve spent months, perhaps years developing a product or a service, long nights and early mornings trying to establish a brand for the greater good of those around you, you know what you have to offer has value.  But in an age of uncertainty and doubt, your dream client is still not sure if they want to work with or buy from you, they type your brand/product/service into a search engine, what meets them?

Do you even rank on the first page of search results or have you been penalised by Google for offering a poor user experience, all your hard work, is now redundant, your prospect has moved on to a competitor’s website that offers them a sleek, pleasant experience.


Don’t leave money on the table

Whether your business operates online or off, is a small business or multinational company, rest assured when prospects are researching your brand, the first place they’re heading is your website and if it doesn’t give them the experience they’re anticipating, you’ve already lost them. Your business may solve a lot of your target audiences’ problems, but if they’re let down by their online experience of your brand, then that’s money left on the table for your competitors.

Are you confident that your website is making the impact it should be? Worried you may be losing customers?  Get peace of mind with a free no-obligation website assessment and we’ll tell you exactly how to improve your brand’s online presence, and if we think your website is already perfectly formed, we’ll tell you, because wherever you are in your journey to success, we’re here to help you Emerge from the crowd.


Digital
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(Mobify Source: https://developers.google.com/web/fundamentals/performance/why-performance-matters/)

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We asked Nomique – Why work with Emerge?

Meet Nomique, a British designer and manufacturer of quality seating and furniture for the contract market and the creators of WORKSPHERE, a truly unique concept in workplace design. To launch and promote their new concept, they needed an intelligent, innovative partner who would work with them to truly understand their goals and come up with the ideas and tangible products that would stand out and get them noticed. They found that partner in Emerge.

Let’s go back a step – what did Nomique want to achieve?

In recent years the contract furniture market had seen significant growth in soft seating and breakout area furniture, but this had not been reflected in our sales. We wanted to find out why – and how we could improve our performance.

A solid plan – based on research

We worked on a thorough investigation into this product area to find out what the market  really wanted. The result was Worksphere, a specially developed range of furniture featuring many new designs – a challenge in itself! But the bigger challenge was how to launch and inspire the rest of the world about the new concept…

Was there a particular deadline?

We were keen to launch the product at the prestigious Clerkenwell Design Week in May – which only gave us 12 weeks to get everything ready. This would be followed by a second weeks later – and the project is still ongoing.

What was the Emerge team like to work with?

They were great: lots of proactive ideas and very responsive as the project evolved. We had about four face-to-face meetings on site as well as having regular email and telephone communication.

And what were the things they came up with?

They developed the whole Worksphere brand: they then created a new website, complete with 3D movie and other promotional materials including the invitation and presentation pack for the launch event.

The invitation was a particular focus because it needed to be far more than a simple card in an envelope: it had to be attention grabbing and memorable. Emerge explained that they’d researched how people react to direct mail and found that if they receive a thicker package in the post, they are more inclined to open and keep it.

Building on this, their concept for the pack was a ‘swatch book’ design, like fabric samples, which tied in perfectly to Worksphere being a range of customisable furniture. It was also very familiar to our target audience, i.e. the types of people who will be reselling Worksphere – distributors and dealers of furniture.

Emerge was able to offer all of the elements including design, copywriting, launch video, web development – even bringing in a specialist 3D artist. View the website at: worksphere.nomique.com

What’s been the response to the promotion?

It was undoubtedly the best product launch we have ever had and we are very optimistic about future soft seating sales growth.

We’ve been really pleased with the level of response to Worksphere, there’s been a lot of interest and sales are beginning to come in. But it’s the next 6-12 months that will really be the proof of success.

What’s your lasting impression of Emerge?

Their ability to create an overall, cohesive plan – and carry it through.

The detail in the logo design was based on cutting out sections of the letters in the name Worksphere to create a unique logotype.

Who worked on this project:

From Nomique: John Ravenhall (MD), Nigel Barker (Sales Director), Trevor Bloxham (Design Manager) and Grace Grandon (Marketing & Interiors).

From Emerge: Matthew Kent (Web & Video Designer), Harbinder Ahir (Graphic Designer) and Dom Hollins (Artworker).

What the people at Nomique say:

‘Emerge listened carefully to our requirements and understood our objectives with the Worksphere brand and then came up with a really effective launch campaign. Their communication was always clear and they were very responsive to our needs.’

Let’s work together

Contact Emerge to work on your next project – phone 01952 632750 or email studios@emergedesign.co.uk

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How to have confidence in choosing the right designer for you

There are a million designers out there, but how do you decide on the right one?

It may be slightly intimidating to choose a graphic designer, especially if you’re new to the scene and have just started a business. But if you focus on who is the most suitable for your requirements, then you’re heading in the right direction. A tip to start your designer relationship is to research a designer who is easy to work with, shows that they’re committed to your project’s success and one who finds creative solutions to design problems.

We will give you some guidance to how you can choose the right graphic designer suitable for you. Here are 7 tips:

  • See how the designer thinks on their feet – When meeting the candidate, ask something unexpected that could catch them out, this way you will be able to see how they respond and think. For example, you could ask them their opinion on a competitors project and ask what they would have done differently. Their response will give you a better insight into their creative process and the designers abilities to critique. This will enable you to see how they handle an unexpected situation.
  • Be clear with your goals and expectations – Provide the designer with as much information as possible, they need to grasp what kind of business you are and the position you hold within your industry. Your creative brief needs to clearly illustrate the objectives of the project, all details about your business and the specific requirements you have. Also, give them your time restrictions and any deadlines that you need to stick to, so then they will have an insight into what and how much they can create in the time frame. This way it will make it easier to quote up the job and see whether it is possible for them to meet your expectations.
  • Don’t just rely on portfolios – Even if you’re looking to work with one of the top agencies in the country, it is important that you don’t decide from just viewing their portfolio. When looking through their work, ask plenty of questions such as what inspired them to make those particular choices. By having this conversation you will be able to feel closer to the designer and see how they work creatively.
  • Know what skills and attributes to look for – It is essential to have a basic understanding of the design world and what skills are necessary for the job. Some things to think about are whether your campaign will require stock images or a photographer. If you research these features beforehand then you will find the discussion easier.
  • Consider a pre-trial to help you decide – To have a better insight into how the designer would work with your brand you could see if they would be willing to provide a set of concepts for your project. This will show you how they would work with your brand.
  • Look for relevant industry experience – It will always help if the designer has experience within your industry. If you decide that they don’t know much then this could be the yes or no answer to whether they work with you. If they do have experience then you will have a good idea of how they work and connect with similar people to yourselves.
  • Explain your brand and target audience clearly – Be clear to who you want the project to make a difference to, and where you want to draw the attention from. If they aren’t sure then they could end up designing something that attracts the opposite. Reiterate through the process your target audiences.

We hope that by reading this, you will be able to follow these steps for an easier hiring process. It is important that you have confidence in the designer that you will be working with. You need to feel comfortable that they are going to be the right people for your business. Don’t worry, it may take a few interviews with a few candidates, but there will always be someone out there that will be able to work to your requirements.


Use our expertise and experience

Place your trust in the team at Emerge Design. We have the skills that will enable us to understand a client’s expectations and goals. Whatever the size of your business or organisation, we are committed to your individual needs. Tell us what you want to achieve, and we’ll use our flair and expertise to create something special for you. We work hard to deliver on-time, on-budget and continuously deliver a great service.

Chat with us or email us at studios@emergedesign.co.uk or phone 01952 632750.


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How to get ahead by advertising

Advertising is everywhere these days. It’s on the television, on your phone, in newspapers and magazines, on billboards, on websites, in your emails and all the Twitter, Facebook and other social media posts you see. So, stop for a minute and consider, how do you promote your business? And how do you make it stand out in a crowded market? You also need to consider which is the best medium to advertise your business in, with print and digital both having advantages and disadvantages. Print advertising is seen as traditional, and in some ways old-fashioned, but its longevity is a testament to the fact that it still works, even in a digital world. It can take the form of:

  • Newspaper and magazine adverts
  • Billboards
  • Flyers
  • Posters
  • Brochures

These forms of advertising are highly visible (think billboards) and can be targeted to specific areas through mediums like local newspapers and flyers & posters which can be distributed around local buildings. And they provide a lasting visual record of what you are trying to say which has some degree of permanence as a printed product has a longer shelf life than a pop up on a website, which is easier to ignore. But while printed advertisements have these advantages, there are plenty of others when it comes to getting your presence noticed online. This can take the form of:

  • Targeted e-mail campaigns
  • Promoted tweets or Facebook posts
  • Web banners
  • Having a website presence
  • Blogs

There are many others, and with an increasing percentage of the population going online via their mobile phones, tablets and personal computers, digital advertising is certainly an option to be considered. A digital advert also can be seen anywhere in the world – you are not restricting your appeal to a specific area or region. And if you can make your advert interactive, you could get an instant response. Whether you chose print, digital or a mixture of the two, you need to make sure your advert is easy to read, attractive and gets your message across to promote your business or brand.   If you want help with your advertising, whichever format you chose, why not call in the experts at Emerge Design? Call us at 01952 632750 or email studios@emergedesign.co.uk.

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How to build confidence – our insight & tips

In this blog, we cover the importance of confidence, what it is and tips on how we can build confidence.

Confidence is difficult to define as it is a feeling and a state of mind. The attribute comes from your self-esteem, feelings of wellbeing, belief in your own ability, experience and skills. It is a quality that most people would like to possess and portray.

It is important to build on your confidence as it will benefit you in a lot of situations in life. For example, it could be the difference between achieving your dream job.

Individuals, employers, lecturers, businesses (the list could go on) will feel more assured in your capabilities to complete a task for them if you have shown to them that you have confidence in yourself. Also, if you have confidence then your responsibilities will become more challenging and rewarding, you are more likely to go up the ladder to success.

9 reasons how self-confidence leads to success:

  1. Confidence enables you to overcome fears
  2. You can say yes or no when appropriate
  3. You have the drive to start new ventures and ideas
  4. Self-confidence = believing in yourself
  5. Believe in winning and your ability to succeed
  6. Confidence asks questions so you’re ahead of the game
  7. Allows you to stand up for yourself
  8. Enables you to set the bar high enough
  9. Enables you to stretch your limits

It is also tricky to find ways on how to build your self-confidence as it is nothing to do with skill or talent, but a person’s feelings of believing in themselves. It is not something that can be learnt like a set of rules. Ways to help improve or boost confidence levels can come from positive thinking, practice, training, knowledge and talking to other people. But let’s see more specifically on how we can build confidence. Here are our tips:

  • Monitor your progress –  The most effective way to reach your goals is to break them down into smaller goals. This will make your goals appear more realistic to achieve and it will enable you to monitor your progress. It can apply to anything such as a new business idea, getting promoted at work, eating healthier or changing careers. By quantifying your accomplishments in the process then it will help you stay on course. You will build confidence as you see the progress you’re making.
  • Embrace positivity – Ignore all negativity that comes your way on your journey. It is easy to listen to self-doubting criticism and negative opinions but avoid all negative energy. Fill your mind with positive thoughts and keep reminding yourself of the future goal. If you are positive in what you want to achieve, then you will confidently succeed.
  • Don’t be afraid to ask for advice – It is easy to get yourself into a position where you feel stupid for asking questions and advice because you’re afraid that people will doubt your capabilities. Yet, it shows more of you as a person if you are keen to gather all information, it will help you build confidence if you seek advice.
  • Change your body language and image – You will instantly feel more confident if you relax your body and become less tense. Pull your shoulders back and smile more, this will give others the impression that you are a confident person and it will make others feel more comfortable around you. When talking to someone, give them eye contact so you appear confident in what you are talking about. Positive body language and image will encourage people to take you more seriously.
  • Get things done – Confidence is built on accomplishment. You will feel much better about yourself when you achieve small or big goals. Being productive enables you to be one step closer to the finish line of success. When starting your day think ‘What do I need to accomplish today?’, having day to day goals will increase the chances of achieving your weekly and monthly goals. Remind yourself that progress and success happens over time, it is not quick so don’t give up. Set yourself a goal, plan it, go for it and achieve it.

We hope this informative blog has inspired you and by altering ways of how you go about things, you can improve your confidence. Everything is possible if you have self-confidence, you can achieve many things.


Emerge is flexible, reliable and client-focused

Whatever the size of your business or organisation, we are committed to your individual needs. Tell us what you want to achieve, and we’ll use our flair and expertise to create something special for you. We work hard to deliver on-time, on-budget and continuously deliver a great service.

Chat with us or email us at studios@emergedesign.co.uk or phone 01952 632750.


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There are 5 reasons to trust Emerge…

Working together with you, we can create a unique identity that will bring you results. We believe that understanding our clients is the key to long and productive relationship and to do so we offer a truly personal service. For over 13 years we have worked with clients large and small to bring tried and tested marketing campaigns to life. This is why we think you should trust Emerge with your brand image and marketing material.


Reason 3

1. Together

Many companies are often keen to tell you that they know best, but we prefer to listen and understand your brief before jumping to conclusions. We are here to help and offer our expertise but we understand that nobody knows your organisation like you and so we also value your opinion and ideas. By working together we believe we can deliver focused and creative solutions in keeping with your brand ethics.

Reason 2

2. Results

We believe that our work should bring you tangible results. We have experience of working with your sector and we have delivered creative projects time and time again that work. Everything we do is based on detailed research and planning to provide you with the right designs for your brief.

Reason 3

3. Understanding

The interpretation of a brief and having a thorough understanding of the businesses we work for is what sets us apart. We believe that by focusing on what makes you great we can draw out the key messages that will underpin the work we do for you.


Reason 4

4. Service

As a team we pride ourselves on communication and service. We are here to listen and help you with your marketing needs. All you have to do is call or email and we will be there for you when you need us the most.

Reason 5

5. Tried & Tested

We have worked with hundreds of companies and we are proud of the work we have done. Please look at the case studies and the examples of our work on our website to see how Emerge brings a real creative edge to our client’s marketing.

…Let’s work together

Need to know more, looking for advice, or do have a project that we can collaborate together on? Then contact us by calling on 01952 632750 or emailing studios@emergedesign.co.uk.


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Infographics key to unlocking marketing success?

We live in a world where information is fired at us at a rapid rate – so how can you make your business message stand out from the crowd?

A key tool in the fight to attract attention in the digital age is the infographic – a visual means of displaying information or data.

It helps you get your message over in a simple, clear and concise way in an attractive format which is easy to read.

With computers, tablets and other mobile devices it is easy to skim over much of the content distributed today.

Consider:

  • There are 6,000 Tweets published every second – that’s 500 million a day.
  • Every minute there are 510,000 comments, 293,000 status updates and 136,000 photo uploads on Facebook.
  • 300 hours of video are uploaded to YouTube every minute.

The best infographics transform complex topics or dry statistics into vibrant images that will make people sit up and take notice.

Research shows that they are shared and liked on social media three times more than any other type of content.

An infographic can encapsulate your message using tables, charts, graphs, words, images and even video.

Social media is an ideal environment for an infographic which is simple, creative and visually stimulating and which can be used as part of a marketing.

They can draw in potential customers or clients to take an interest in your firm’s marketing message – whatever sector you are working in.

They can drive more traffic to your website or help you generate more leads to follow up through interaction.

Remember the old adage ‘A picture paints a thousand words’? – It is still relevant today. So, why not think about using a striking infographic to get your message out to your targeted audience.

If you would like Emerge to create your next infographic, contact the studio by phoning 01952 632750 or emailing studios@emergedesign.co.uk

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Eye catching adverts designed for you

In today’s world of digital technology, it is easy to overlook the power of printed advertisements. From a small scale magazine or newspaper insertion to a huge billboard, advertisements are still a relevant way to get your message across to a wider or targeted audience.

The message should be memorable and you will need a concept that is going to stick in people’s minds. Emerge aims to improve your advertising by adding that extra wow factor with creative ideas and bright and eye catching design.

Place your order by emailing or phoning Harbinder with your requirements at harbinder@emergedesign.co.uk or 01952 6327540.

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